CASE STUDY

CEO positions TIME at the center of the World Economic Forum on social.

Context

The World Economic Forum in Davos convenes global leaders from across industries, providing an opportunity for them to establish, reinforce and partner around how they’re shaping society.

In this competitive landscape, where capturing attention from both customers and peers is a challenging business imperative, CEOs must strategically differentiate their brands to stand out.

TIME engaged Socrates Social to build and implement a CEO social media program to:

Build awareness and relevance of the TIME brand and TIME Events.
Generate demand for TIME partnership amongst customers.
Engage new audiences for TIME.

Approach

CEO of TIME Jessica Sibley’s voice positioned TIME at the center of the WEF, by providing a steady stream of high-quality, engaging content across LinkedIn, Instagram, and X (1/12-1/22).

This was anchored in a comprehensive CEO content calendar featuring TIME events and panels, paired with agile systems for live influencer engagement to amplify reach and bolster resonance.

Results

CEO of TIME Jessica Sibley’s voice on social at the WEF generated significant awareness of TIME’s presence , drove engagement with the brand amongst new audiences, and strengthened customer relationships.