How Executives Can Use Threads
Threads, Meta's (formerly Facebook) new social media platform featuring a live post-feed is rivaling Twitter. Threads is linked to Instagram and allows users to seamlessly launch profiles and begin engaging in Threads discussion. The platform is achieving explosive growth, counting more than 100 million users since launching last week.
* Executives can leverage Threads as a new platform of influence to build their brands, engage audiences, and drive business objectives.
We’re tracking how leading global executives are leveraging Threads to drive business impact and sharing unique insights with you.
5 Keys to Get Started:
Launch your profile early to gain the first-mover advantage. Those who join Threads now will benefit from heightened visibility, as they compete with lower content volumes. These early-adopter executives will signal they are authentic, innovative leaders within their industries.
Provide a clear value proposition. Followers should know why to follow your account quickly and easily from reviewing your bio and quickly scrolling through your previous posts. For example, an executive profile can be a source of inspiration, specific expertise, or business insights. Align on what value your profile provides to key audiences and execute consistently.
Establish an authentic tone of voice. Threads posts are more casual, shorter, and reactive than other platforms. Adjust messaging to reflect your authentic tone of voice. Engaging with other users through comments and likes helps to develop a more personal presence, and grow your following.
Share simple, compelling content. Posts, including your very first post, can maximize for engagement by pairing simple messaging with compelling subject matter. Compelling content can include addressing timely subjects, providing new insights, and sharing company announcements. Opt for shorter text, and vertical imagery.
Leverage experts. Expectations are high for leading global executives, and managing authentic, influential profiles requires strategy and expertise. Develop a data-backed executive social media strategy anchored in business objectives, and implement robust content and monitoring processes in partnership with trusted experts to capture value and mitigate risks.
Socrates Social is the executive social media advisory firm for top global executives. To access the latest insights on executive social media, subscribe here to our newsletter, the CEO Social Digest by Socrates Social.
Questions about how to advance your executive social media presence? Get in touch with us today: Mariah@socratessocial.com.