CEOs on Threads
Threads is the fastest-growing social media platform, with 100 million users and counting. Many brands launched their Threads profiles at record speed, and some achieved significant visibility by leaning into the platform’s uniquely casual tone of voice. This past week, some leaders, including CEOs of some of the most influential companies, have been using Threads to build their own platforms and ultimately deliver greater value for their companies.
We at Socrates Social are tracking how CEOs use Threads to drive conversations and connect with key stakeholders.
👀 Here's what CEOs are posting on Threads:
1. Mark Zuckerberg, CEO of Meta, has amassed 3 million followers. His strategy to engage in with other CEOs and influential leaders, often in funny or surprising ways, is aligned with his strategy: his significant presence solidifies his stewardship of the platform, attracts attention to the platform, and motivates other leaders to engage on the platform. Below are some notable exchanges, including interactions with entrepreneur Mark Cuban, and podcaster and neuroscientist Andrew Huberman.
2. Whitney Wolfe Herd, CEO and Founder of Bumble, connected Thread’s mission to that of Bumble, generating hundreds of user likes. She also asked folks via Threads which features they’d like to see on Bumble and who would let her crash a Bumble wedding — an excellent example of an executive using the app to learn from and connect with consumers.
3. Richard B. Handler, CEO of Jefferies Group, shared a reflective post highlighting what motivates him to continue working hard — the people he works with, from interns to clients. He has posted on a variety of topic matters, including on using Threads, the finance industry, and competition in technology.
4. Michael Dell, CEO of Dell, shared a post promoting Dell’s ability to “handle all your threads.” Dell also posted at Mark Zuckerberg asking how to search Threads, rooting for the Spurs, and applauding news from Dell Children’s. His variety of topic matter and tone is indicative of the experimental state of the platform.
6. Aaron Levie, CEO of Box, noted the unusual nature of the Threads platform, making reference to an engagement between CEO Mark Zuckerberg and Jeff Bezos, Executive Chairman and former CEO of Amazon.
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Questions about how to advance your executive social media presence? Get in touch with us today: jennifer@socratessocial.com.